Just for Fun - Hot Wheels!

So the past few months have been a whirlwind of commercial work. I really enjoy working on short form content as the visuals need to be Hight Impact and memorable if you've only got the viewers attention for 30 seconds. For a colorist that's like getting handed the keys to the kingdom to "go to town" and give everything a little bit of extra "pop". Here's a little teaser I did as part of a larger Hot Wheels campaign, the final piece culminated in a 22min special after the Indy 500, but this is a taste. This particular project involved a lot of mixed footage: 5D's, Super 16mm, little Go-Pro cameras, amongst other HD sources, and was shot at completely different times of day. Needless to say, visual continuity was not the main thrust here, instead, high impact compositions and heightened colors was the idea for a "child-like" visualization of a very real stunt!